Register numbers plummet, and a truly dumb idea
The numbers just get worse and worse for The Des Moines Register. The Sunday circulation of the newspaper was once around 550,000 copies. In the six months ended last Sept. 27, the Sunday circulation — including electronic editions and 3,400 or so papers sold to employees at a discount — was 204,926. That’s down 15,000 from a year before and 25,000 from two years before.
The figures for the daily Register are even worse. Once the circulation was around 250,000, but average Monday-Friday circulation was 116,876 in the latest period, down a whopping 13.5 percent from 135,057 a year before and 141,093 two years ago. And those figures are as hefty as you can make them — including 1,588 copies distributed in colleges, 2,893 sold to employees at a deep discount and 1,977 “electronic edition” copies. ...Read More>>